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“There are more memory cells in the brain than there are bubbles in 20,000 litres of sparkling wine”

A wine which is memorable has made its mark. As with an unforgettable human being, a feature or a personality facet is the trigger for the rest of the character to reveal itself. It you want to remember wines, you will. If it is important to you to recall wines, you will do so. Once the habit starts, it’s irreversible.

Usually, you remember wine because the occasion was so memorable; you drank an unusally delicious and rare sauvignon blanc at a dinner party, say. How can you forget such an occasion? It doesn’t happen every day. But what if you could turn the tasting or drinking of all wines into memorable occasions? You’d remember all the wines.

Just remember to remember and make notes. Every wine you taste wll, with practice, offer up descriptive ideas as each is tasted. Every wine stands more chance of being mentally filed. Memory is a filing system. If the wine isn’t put in the filing system it can’t be found. How do we file things? By orderly references.

After a while, if it matters enough to you, you will find a simple flavour/style analogy for every wine you drink. It will get filed away under that analogy and be capable of recall when you consult a wine list or look at wines on a shelf.

The more wines you drink, the more wines you will remember. Happy thought, isn’t it?

From The Sensational Liquid, Malcolm Gluck (author of Superplonk)

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We know how wonderful wine touring can be – driving around the countryside exploring new cellar doors then heading home with cases of wine clinking away in the back seat!

In the olden days, that was the only way you could have gotten your mits on Jester Hill wines, but then luckily the internet came along – now you can order from our website or via boutiquewines.com.au (and those clinking cases just turn up on your doorstep!)

The Jester goodness has made its way out into the big wide world – the Mercure in Brisbane have our Cabernet Sauvignon 08 on their Grand Vins list for Spring/Summer (a huge honour!) and Gips Restaurant in Toowoomba and G’s Wine Bar at Griffith Uni also stock our drops.

On the Granite Belt, we are just popping up everywhere. O’Maras bottle shop, the Rocks Restaurant, Happy Valley Restaurant and the Aussie Beef Steakhouse  are all super supportive of local wines.

You may have lots of options for finding Jester Hill wines now, but don’t forget to pop in and say hi once in a while!

PS: Watch this space. The Jester goodness is about to appear in lots of other venues! 🙂

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